If starting two of my own businesses wasn’t lesson enough, I’ve helped over 60 people build (and profit) from their ideas. I’ve seen people hit the ground running, and I’ve seen others struggle for what feels like forever. Without over-simplifying the business-building process, I’ve created a guide that breaks down 6 mistakes new business owners make (that waste time, steal money, and make you wanna cry).
Because this is actually an 8-page downloadable guide on my website, I will just highlight 1 of the mistakes in greater detail here, and if you want the rest, feel free to download the full guide HERE.
Mistake Numero Dos: Underestimating the Time Between Starting and Profiting
I’m going to tell you a little secret: If you are looking to buy a course or to work with a coach who promises “fast money,” or “6 figures in 6 weeks” (and other gross stuff), take note that they are either a LIAR or that their business has been built with about the same moral fiber as a sleazy Wall Street broker (not all brokers are sleazy … but you get what i’m saying).
With the internet age there are sooo many bloggers and people who appear successful parading around in their fancy suits (bought on credit), telling us that success should be quick and easy. Though I wish they were right, they usually aren’t.
Building a profitable business doing what your heart desires is no quick or easy feat. And one of the most detrimental things to new biz owners is that they bought into the belief that “it should be easy.” This notion then leaves them feeling deflated and anxious when success seems neither quick nor easy.
When I first broke into the world of online marketing, I felt totally out of place. I WANTED to believe the stories of instant online success. I WANTED to believe that if I bought “that program,” my bottom line would increase immediately. Each time I bought into this belief, I found myself more confused and bitter that it wasn’t working for me.
Here is what I have learned: every business has it’s own trajectory for success. This is dependent upon the biz model, the person running it, and the market they are in. I know you want to believe that “if you just work hard enough” success will come overnight … but don’t kid yourself. It will only lead to disappointment down the road. Success WILL come (totally), but it might not be at the pace you expected.
So how do you handle the disappointment?
Now that you’ve come to terms with the fact that you are human and that you don’t get to “control” time and space, you get to focus on how you can do what you love with GUSTO (while waiting for all your hard work to pay off).
It’s time to persist even when your first launch doesn’t sell a single slot; to re-strategize when you don’t meet your monthly goals; and to accept that sometimes you have to “do what you have to do” to make ends meet until your biz is thriving. This could look like getting a part-time job, staying at your current job longer, or biting the bullet to invest in the things that your biz will need to succeed (training, a website, a SOLID course, and a DEDICATED coach). You WILL be successful … (it just won’t be overnight).