Hello Empire Builders, and welcome to the last and final week of my 4-part series devoted to helping you uncover blocks that stand between YOU and your NEXT Level of business!
So if you’ve gotten in touch with your why, faced your fears, and invested wisely in your business and you are STILL experiencing a block between your current income and your desired income, I have one more piece of advice:
Stop being an incestuous marketer!
Now before you get all defensive, step off! We are ALL bound to make marketing mistakes, and to occasionally get a little lazy and un-discerning when seeking our next
lover client or customer. But when you ONLY stick to “your own peeps/tribe/family” when marketing, it can lead to stale business growth despite mucho, mucho effort.
Example: Thousands of people take an online marketing course that’s “the new black” in online biz-training. While going through this course, many students are astonished to find that their “ideal client” for their new business is someone who fits this particular program’s mold (hip and willing to spend mula). So they set up their business model around this inflated micro-market, pimp the hell out of their services in this group (when they are allowed to), and join a bunch of other off-shoot Facebook groups with the same biz newbies that are swarming in similar debt and uncertainty.
And what happens?
Well, not much…
Yes, some people build successful businesses ONLY marketing to this community, but most people struggle until they fail or succeed learning to market beyond this online “family.”
How do I know? Because they come to me and say “Crap, I’ve done all the tactics, but nobody is buying.”
So how do you avoid a deformed business that you’ve tried to grow through incestuous marketing?
Well, you have to get creative and think about a blended marketing model. That’s right; think about creating a business that leverages online AND offline marketing to get new eyes on your offers and some fresh cash flow in your bank account. I just came up with “20 offline/local marketing ideas” for my Idea to Empire students this week and had a BLAST getting creative with the process.
get thinking outside the teeny tiny online world that you have created for yourself. http://ctt.ec/dco58+@ANNALONGSTOKES -tweet that!
Until next week!